xFloki – Ashley benson have a coke and a smile 2020 shirt

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Because Chen had already started working on her collection in November, she had a leg up creatively. Even with just 11 days until her virtual fashion show during Shanghai’s all-digital Fashion Week, presented in collaboration with Tmall, she had a lot of samples and themes already cemented. “We had started working on it back in November, before the Ashley benson have a coke and a smile 2020 shirt besides I will buy this crisis hit. The concept was established, and I worked first on the graphics, then moved on to the design and fabric choices. We worked closely with Bonotto in Italy to develop an exclusive fabric. Until then it was all smooth, and 60% to 70% of the collection was ready before Chinese New Year,” she explains. “Then the crisis hit and things started to get complicated. Factories began closing down, then we were not allowed to go to the office. I secretly sent fabrics to my home where I was able to hand-drape and sew on my own.”

Ashley benson have a coke and a smile 2020 shirt

With regulations around self-isolating loosening in China, Chen and her team were able to strategize a way to present her fall 2020 collection virtually on five different platforms: Labelhood’s Tmall store, her own Taobao store, Instagram, Weibo, and Douyin. “It was challenging to make this work in such a short time to meet the Ashley benson have a coke and a smile 2020 shirt besides I will buy this Digital Shanghai Fashion Week deadline, but as I love working with new technologies, my team and I were up for the challenge,” she says. The final product of Chen and her team’s work is a six-minute video that shows her Akira-inspired collection in a variety of digital environments. “Casting was extremely difficult as models were either not in Shanghai or locked in. We eventually found four models—three girls and one guy—who were able to work with us. Even then we had to work around location limitations within the city, entry authorizations, health department checkpoints…. Everyone had to wear masks and had to prove to be in good health condition,” she explains. “We had planned to work with a stylist but could not with the above limitations, so I had to style the collection myself. The models were able to go into the studio, but I was personably still in quarantine so I directed via video calls. It was challenging and time consuming.”

Ashley benson have a coke and a smile 2020 s hoodie

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