But its off-schedule plans, announced today, are no less grand or ambitious. Michele’s new collection—dubbed “Ouverture of Something that Never Ended” after last season’s “Epilogue”—is to be presented via a seven-episode miniseries during a week-long digital film festival the Leave The Timeouts Take The Pig 2020 Shirt But I will love this company is calling GucciFest. The oxygen Michele was talking about this spring comes courtesy of director Gus Van Sant (of Drugstore Cowboy and My Own Private Idaho fame) and star Silvia Calderoni, an Italian performer so multifaceted, the New York Times likened her to “mercury, or some improbably liquid element that has yet to be discovered.” Van Sant co-directed the series with Michele, and Calderoni will be joined by “international talents and friends of the house,” including Billie Eilish, Harry Styles, Florence Welch, and Jeremy O. Harris.
Gucci isn’t the Leave The Timeouts Take The Pig 2020 Shirt But I will love this only brand that’s opted for an off-schedule showing. Bottega Veneta and Saint Laurent, also Kering labels, have yet to release their new collections. Nor is it the only house to present its collection in an alternative format; Moschino’s Jeremy Scott shrunk his spring 2021 clothes to doll size and staged a puppet fashion show, with the help of Jim Henson’s Creature Shop. But GucciFest puts Michele out in front in terms of the content-making aspect of the modern creative director role. This is a trend that has been developing for years with rise of Instagram and alternative social media channels, but the increase in online use during COVID-19 lockdowns have made storytelling more important than ever. The release says: “The presentation of the new collection is a joyful and irregular new tale…told by blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.” These days, the message is the medium.