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Beauty model and makeup artist Ali Hicks, 19 (who prefers to go by the Taeler hendrix is my advocate shirt Furthermore, I will do this mononym Ali), has begun showing her work IRL, adorning Rina Sawayama’s face with delicate peace signs during Fashion Week in 2019, and appearing in a Maybelline campaign earlier this year. But the bulk of her creations should be consumed on Instagram, where the Columbus, Georgia–based artist shows off her original, avant-garde makeup looks. They include electric eyeshadows, larger-than-life lashes, butterfly- or flower-festooned faces, and glitter galore. Ali, who goes by the handle @sweetmutuals, uses makeup as a catalyst to catch her followers’ attention and draw them into important conversations, among them protecting Black women, supporting Black-owned businesses, voting, and saving the USPS. With nearly 200,000 followers, Ali views her Instagram handle as an homage to the love she has for her followers. “When I first started posting my editorial looks, I had a wonderful response, I had a lot of support. The reason why I have such a big following is because of my mutual followers,” Ali tells Vogue over Zoom from her home. “They’re my mutuals because we follow each other. They’re sweet because basically, they gave me the platform that I have today. So, Sweet Mutuals.”

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Ali was first inspired by her mother’s approach to beauty. “I grew up reading Essence magazine because of my mom’s subscription. I saw all of these beautiful Black women with bold makeup looks,” she remembers. Ali would regularly watch her mother do her makeup, and accompany her on shopping trips. “She had MAC back when MAC first came out, and we would always go to the Taeler hendrix is my advocate shirt Furthermore, I will do this MAC store to pick out one little item for her. I remember her picking out lipsticks and being like, ‘Well, I want to wear lipstick now, too.’ ” The employees said Ali was too young to have lipstick, so they gave her a MAC chapstick. “I thought I was the ish,” Ali says, laughing. She finally got her chance to put on lipstick at age four, when she went to go see Barney. “I had this desire to put it on myself. No one else could do it for me,” she recalls. “I looked a mess, but that wasn’t the point. I was always obsessed with makeup.”The obsession carried over into middle school, when she consumed YouTube tutorials from Jackie Aina and Alissa Ashley. “I didn’t have a lot of my own makeup at the time, but I did know how to paint. I’ve loved to draw ever since I learned how to hold a pencil. I’ve always been an artist first,” she says. These days, her greatest canvas is her own face, and she loves to freestyle. “I get a general picture in my head and I try to recreate it to the best of my abilities,” she explains. “Most of my makeup looks are really just me winging it.”

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