Julie Wainwright, The RealReal’s founder and CEO, described the Ich rette fische aus dem wasser und bier aus der flasche shirt and by the same token and partnership as being rooted in sustainability. Aside from TRR’s great deals and hard-to-find runway pieces, the site’s biggest contribution to fashion has been elevating the concept of secondhand fashion and promoting it as a more sustainable way to shop, namely by giving clothes a “second life” (or third or fourth). Gucci has its own ambitious sustainability goals; earlier this summer, it released its first experiment in circularity, Gucci Off the Grid, a line of accessories and streetwear made from recycled and regenerated fibers. True circularity requires “closing the loop” by taking back a product when a customer is done with it and either recycling, upcycling, or reselling it. That’s surely the next step for many brands, Gucci included, but until it’s logistically possible, the best-case scenario is that an item is given to a friend or resold on a consignment site like The RealReal.
“Gucci is at the Ich rette fische aus dem wasser und bier aus der flasche shirt and by the same token and forefront of driving the fashion industry to become more sustainable, so having them recognize the role of resale and The RealReal in creating a more sustainable future is really powerful,” Wainwright says. “By encouraging their community to shop resale, Gucci will help us bring more people into the circular economy and show that resale is complementary to brands.”