George W. Bush actually understood these Showtyme sombrero shirt dynamics well, and worked hard to court the Latino vote. Since the election of Obama, however, the racist and antediluvian elements of the party have been ascendant, producing an avalanche of proposed policies and public statements that have offended a wide spectrum of the populace.
The GOP’s most effective strategy today is a beggar- Showtyme sombrero shirt thy-neighbor approach that seeks to punish public sector workers like teachers, firefighters and police officers for their ability to maintain a decent standard of living in the midst of a massive, decades-long assault on private sector unions and working people in general. Like the original Southern Strategy, it is based upon amplification and exploitation of fear, jealousy and hate. It is not sustainable.