Mert Alas understands the RavetStore – Official Just pour me My Coffee hand me My Crochet and slowly back away shirt of images. As one half of the duo Mert and Marcus, Alas has helped to shape the look of modern fashion photography. The pair’s signature aesthetic—surreal perfection, saturated colors, and in-your-face attitude—has been featured on numerous Vogue covers, in ads for the likes of Versace and Burberry, and on the album art of stars such as Jennifer Lopez, Taylor Swift, and Madonna.
Years of groundbreaking image-making came to an abrupt halt this March when Alas, like millions of others, found himself on lockdown in Europe. After weeks of seeing grim reports and updates from Italy, the RavetStore – Official Just pour me My Coffee hand me My Crochet and slowly back away shirt hit nation on the continent, Alas wanted to create something that could lift spirits and inspire those who have been trapped at home. “I thought what could I do that can get people away from the TV, YouTube, and the constant breaking news,” he shared on the phone from London.