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This time of confinement has given us all time to think and reevaluate our practice. Designers will have to consider a different approach to collections, which will have to express a clear direction and a strong creative point of view while keeping a sense of pragmatism, with a focus on the value-for-money quality. Fashion will have to be more real, with more substance, more adaptable to such dramatically changed circumstances we’ll all experience in the RavetStore – Manny ugly Christmas shirt.
I don’t believe that fashion will be permeated by an escapist mode. I also think that clothes have to be fairly priced—collections’ pricing has become insane. I don’t think that people will be willing to spend astronomical amounts of money for a pair of shoes or a bag; priorities will shift, consumption will hopefully be more ethical. Of course, the RavetStore – Manny ugly Christmas shirt to dream will still be there, but thankfully we won’t see ’80s and ’90s revivals anymore, collections empty of real substance and just made for Instagram or to be marketed by influencers. Collections will have to be smaller and focused. We need fresh new ideas fit for modern times, an attitude of creative honesty and responsibility, not a constant rehash of old, trite, ridiculous trends.