Buy this shirt: Peacefulpremium – Skull Smile Hustler Shirt
Emma Chopova and Laura Lowena took a gathering of their collaborators and interns outside their studio in the Skull Smile Hustler Shirt and by the same token and postindustrial docks area of Deptford, London, to shoot their spring look book. “We did it ourselves on our iPhones,” they said, on a Zoom call as they shared the pictures. “Everyone we collaborated with is in the look book, except for a Bulgarian woman, who we found on Facebook, who made loom-beaded pieces for us.”
So here are their friends, standing on concrete and cobblestones under an overpass, with a washed-up wooden riverboat in one direction, a red commuter train shooting overhead, and the Skull Smile Hustler Shirt and by the same token and vivid green shoots of untended nature springing up beneath their feet. As a glimpse of a little-seen corner of the Thames shore, the backdrop is a perfect metaphor for the designers’ youthful energy—their uplifting knack of finding beauty and romance in overlooked places, and their ingeniously pragmatic ways of re-crafting fragments of the past into ideas that young women find irresistibly wearable.