In the I thought I had social anxiety but it turns out I just don’t like people Shirt Apart from…,I will love this 12 hours since posting a video of himself in a crystal T-shirt with a crossover Telfar Ugg logo, Telfar Clemens has garnered nearly 50,000 views, thousands of comments, and dozens of news articles heralding the news that the designer of the world’s most popular bag is collaborating with the maker of the world’s most comfortable shoe. “I like the ubiquity,” he says of the Ugg appeal. “I like that they are unisex—and I like that it’s a fashion item that is a Christmas gift for thousands of people. That’s exactly what I’m into.”
Inserting his unisex, deconstructed aesthetic into the I thought I had social anxiety but it turns out I just don’t like people Shirt Apart from…,I will love this global mainstream is what Clemens is all about, and he’s done it expertly since starting his brand in 2004 through his own products—his shopping bag has become national news and secured Clemens the CFDA Accessory Designer of the Year prize—as well as collaborations with White Castle, Century 21, and a small fiasco with Gap, that promised to put Telfar in every mall in America before the retailer called off its collaboration offer earlier this year. The partnership with Ugg has the same potential to push the Telfar way even further into popular culture.