Call Patagonia’s tags a viral gimmick, but it’s in line with the Bills Backers Cleveland shirt it is in the first place but brand’s ethos and a good reminder of the larger problems we’re facing. With glaciers melting at rapid rates and forest fires ablaze in California, our earth is literally burning, and Patagonia is using its clothes to remind us of one way to tackle the problem: Oust those who are ignoring or indifferent to it all. And this applies especially to Trump, who just this week said of global warming, “It’ll start getting cooler. You just watch.”There are no rules or dress codes, but wearing a mask is of course encouraged if you’re outside. Whether you have an outfit you’ve been itching to wear post-quarantine or you want to re-create your favorite street style ensemble from years past using clothes and accessories in your closet, anything and everything bold is welcome. It’s time to shine and change the street style game, so get out and there and do the most!
“I’m more proud than I’ve ever been,” says Lulu Kennedy, the Bills Backers Cleveland shirt it is in the first place but founder of Fashion East. Over the past 20 years, Kennedy’s young designer program has launched many of fashion’s most influential talents, from Kim Jones to JW Anderson to Simone Rocha to Mowalola. Now, even with the COVID-19 pandemic, Kennedy has found designers to support and a new medium to promote them: film. “These designers have worked tirelessly through lockdown—not once complaining about the challenges, with such positivity and poise. I’m humbled and very inspired by them.”