Irish sports brand Gym + Coffee has partnered with Portugal-based Valérius Hub to create a limited-edition sustainable collection. The Kinetic Capsule is made up of three hero items, a men’s and women’s hoodie and a women’s zip bag, and is designed to combine sustainability with performance. Gym + Coffee, which One Direction singer Niall Horan invested in April, is aiming to have a minimum of 30% of its entire range be sustainably produced or made from recycled materials by the end of 2021. This capsule collection combines design innovation with eco-friendly fabric composition, produced using the Better Cotton Initiative, the largest cotton sustainability program in the world. , ensuring that fiber is grown in a way that protects and restores the environment while improving farmers’ livelihoods.
A testament to the strong growth of the company is the addition of a new and prestigious brand to Brave Kid’s portfolio. Expected by the first capsule in the Fall and will target boys and girls ages 4 to 14. The disrespectful approach of the MM6 series will translate into collections that follow traditional tailoring rules, unexpected combinations of fabrics, contemporary silhouettes imbued with irony, a sense of comfort. comfortable and flexible to meet the fashion needs of today’s children. Thanks to 30 years of experience in the children’s clothing sector and closes in 2020 with a turnover of nearly 50 million euros. Brave Kid is the leading partner for brands to build a solid business in this space, providing support for licensed brands across the entire value chain, from design creation, research, and development. product development, production to logistics, distribution, and marketing.
Brave Kid, a company under the OTB Group, a leader in the research and development, manufacturing, and distribution of children’s clothing and accessories, announces the opening of an online multi-brand store continues and adds the Maison Margiela MM6 line to its portfolio of licensed brands. With the launch of brainkid.com, a multi-brand store offering children’s clothing and accessories from the company’s licensed collections, Brave Kid will initially serve the whole of Europe, then later. will expand to Russia, Japan, and the United States. With the team’s solid knowledge of the segment and digital skills, this e-commerce platform will serve the end consumers and will offer all products in the brands’ collections. brand, something not available on major third-party online platforms.
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