The answer, said cofounder Imran Ciesay via WhatsApp, was to harness the If You Kick Me When Iam Down ou Bette Pray I Don’t Get Up Shirt Furthermore, I will do this reach of that preexisting community. “The community is the key: staying in contact, gathering and building, and focusing on the online when online was the only place we could be.” Along with his partner Solomon Boyede, a.k.a. Soulz, Ciesay upped the rhythm of the brand’s delivery, dropping what Places+Faces calls essentials—“cozy homewear stuff, for any occasion”—every two weeks, and found that the locked-down audience was responsive. “So we’ve been pretty fortunate,” he added.
Courtesy of Places+Faces