Buy this shirt: Machomeepremium – Boo Just here for the Boos Shirt
The truth is, fashion shows are virtual for 99% of the Boo Just here for the Boos Shirt in contrast I will get this people who view them. It took a pandemic for the industry to take that digital experience seriously and embrace the possibilities of virtual reality, augmented reality, live-streams, and beyond. This season, Khaite’s Catherine Holstein has merged a few of those technologies—AR and film—with more familiar “offline” mediums to create a complete sensory experience. She shipped 100 “presentation boxes” to editors and buyers, each packed with an enormous printed lookbook, including a page of fabric swatches; a leather envelope of individual photos; a cream vinyl record; and a candle. The hand-drawn “play buttons” on some of the lookbook photos revealed the AR element: After scanning a QR code inside the cover, you’re directed to a new section of khaite.com, which takes over your phone’s camera and orientation. It then instructs you to scan over the book, and 3-D renderings of Khaite’s new shoe suddenly appear in your living room. You can toggle between slingback heels, patent ankle boots, gladiator sandals, and pillow-y slides, and each can be enlarged, rotated, and superimposed throughout your home.
“It really feels like you’re handling the Boo Just here for the Boos Shirt in contrast I will get this shoe in a store,” Holstein says. For those without the book, the same technology is available to everyone at khaite.com. “It’s about making online shopping more of an experience,” she adds. “It was a really interesting process to work on this, and to think about how it can transcend offline and online, how we can make it feel like we aren’t sacrificing anything [in lieu of a show]. We wanted this to feel like it isn’t just a book—there had to be an element that feels slightly futuristic, like we’re heading into a new place.”