Machomeepremium – Boo Just here for the Boos Shirt

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The truth is, fashion shows are virtual for 99% of the Boo Just here for the Boos Shirt in contrast I will get this people who view them. It took a pandemic for the industry to take that digital experience seriously and embrace the possibilities of virtual reality, augmented reality, live-streams, and beyond. This season, Khaite’s Catherine Holstein has merged a few of those technologies—AR and film—with more familiar “offline” mediums to create a complete sensory experience. She shipped 100 “presentation boxes” to editors and buyers, each packed with an enormous printed lookbook, including a page of fabric swatches; a leather envelope of individual photos; a cream vinyl record; and a candle. The hand-drawn “play buttons” on some of the lookbook photos revealed the AR element: After scanning a QR code inside the cover, you’re directed to a new section of khaite.com, which takes over your phone’s camera and orientation. It then instructs you to scan over the book, and 3-D renderings of Khaite’s new shoe suddenly appear in your living room. You can toggle between slingback heels, patent ankle boots, gladiator sandals, and pillow-y slides, and each can be enlarged, rotated, and superimposed throughout your home.

Boo Just here for the Boos Shirt

“It really feels like you’re handling the Boo Just here for the Boos Shirt in contrast I will get this shoe in a store,” Holstein says. For those without the book, the same technology is available to everyone at khaite.com. “It’s about making online shopping more of an experience,” she adds. “It was a really interesting process to work on this, and to think about how it can transcend offline and online, how we can make it feel like we aren’t sacrificing anything [in lieu of a show]. We wanted this to feel like it isn’t just a book—there had to be an element that feels slightly futuristic, like we’re heading into a new place.”

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