Since the Official Just a Woman who loves Ozzy Osbourne signature shirt but in fact I love this pandemic hit back in March, the fashion industry has been in a state of flux. Not all changes are good—we’ve seen our fair share of shuttered businesses—but there have been a few silver linings in the mix. In those early days, with stores closed and production stalled, designers seized the opportunity to finally, actually fix a few problems, starting with retail.
Many advocated for a shift in the Official Just a Woman who loves Ozzy Osbourne signature shirt but in fact I love this delivery calendar, moving fall collections to September and spring to March, for instance, when people are ready to shop those seasons. The idea was that it would create a ripple effect and address retail’s other pain points, too, like excessive discounting (because clothes are delivered too early), unsold merchandise (because collections are too big), and general inefficiencies and waste (for both reasons). As Dries Van Noten wrote in his open letter, a more thoughtful retail calendar would allow for fewer collections, fewer products, and an “increase [in] sustainability throughout the supply chain.”