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Put simply; Dale describes serums as “medicine” for your skin. And everyone has their own way of breaking down their power: “Serums deliver more concentrated versions of active ingredients to the skin,” explains Dr. Julius Few, MD, a plastic surgeon and founder of The Few Institute in Chicago and Los Angeles. “The purpose of the active ingredient can vary, from hydrating to skin brightening to wrinkle-reducing.” A serum’s thin, concentrated formula allows it to treat skin concerns in a more targeted way than other products in a daily routine. “Serums can make the skin look and feel better with just a small amount—a little goes a long way,” says Dr. Mona Gohara, MD, associate clinical professor of Dermatology at Yale School of Medicine. “They’re a worthwhile addition, and I often recommend them to my patients.”
Put simply; Dale describes serums as “medicine” for your skin. And everyone has their own way of breaking down their power: “Serums deliver more concentrated versions of active ingredients to the skin,” explains Dr. Julius Few, MD, a plastic surgeon and founder of The Few Institute in Chicago and Los Angeles. “The purpose of the active ingredient can vary, from hydrating to skin brightening to wrinkle-reducing.” A serum’s thin, concentrated formula allows it to treat skin concerns in a more targeted way than other products in a daily routine. “Serums can make the skin look and feel better with just a small amount—a little goes a long way,” says Dr. Mona Gohara, MD, associate clinical professor of Dermatology at Yale School of Medicine. “They’re a worthwhile addition, and I often recommend them to my patients.”
The range of options now encompasses solutions for a range of skin concerns. “Serum offerings were a bit limited in the past; we didn’t have acne serums or serums for skin during pregnancy. Today, serums are more nuanced, appreciating one size doesn’t not fit all here,” says Dr. Gohara. Gavin McLeod-Valentine, the Los Angeles-based facialist who treats actors like Halle Berry, Allison Janney, and Olivia Colman (he served as skin advisor for three seasons of The Crown), trains regulars on what to use, and how to use it. “I explain to my clients that serums can be used to target specific concerns like wrinkles, dehydration, tone, elasticity, etc.,” he says. For application, newcomers can go by feel: “Simple rule of thumb, the lighter a product’s texture or more intense its use of active ingredients dictates the order of application with these being used first and each subsequent product being layered on top,” says McLeod-Valentine. “Cleanser, then toner or essence, then serum, and then cream.” At night, you can stop there. For day, experts recommend adding on an SPF as the final flourish.
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