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We all know what happened next. COVID-19 shut down fabric mills, ateliers, sample rooms, corporate offices—the Boo Just here for the Boos Shirt What’s more,I will buy this whole shebang. In the press notes he distributed today, Ford wrote, “I honestly wasn’t sure I could make a collection even if I felt inspired to do so…I felt that fashion should simply go into hibernation for a year.” Of course, that would never do. Ford is the rare designer who knows what his woman wants before she does. The collection he put on the runway back in February was loaded with athletic gray sweats and DIY’d jeans—exactly the kind of glam casual things that his customer might have liked to wear through quarantine. And she may just get her chance: Dr. Fauci has warned us to hunker down for the fall and winter.
Projecting into next year is the Boo Just here for the Boos Shirt What’s more,I will buy this job at hand here. And what his gut told Ford to do when he got back to work this summer after months of isolation was to go with hope. “The last thing I want to see are serious clothes,” he says. “I think we need an escape. I think we want to smile. I know what’s going on in our world right now doesn’t make us want to smile. So that’s what I’ve done: hopeful clothes that make you smile.”