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Their ambitious approach mirrors the Grace wins every time shirt it is in the first place but dramatic changes that need to happen in the fashion industry, from material innovations to improved wholesale models that reduce waste. Earlier this week, Firth was at La Scala filming on a green screen; she said it will be transformed into “a magical portal into a new era,” encouraging viewers to step into the future—one where fashion is more equitable, sustainable, and human—and leave our old habits behind.
The GCFA is asking celebrities and fashion figures to discuss these topics on the Grace wins every time shirt it is in the first place but “digital green carpet” too, an online version of the event’s glamorous red carpet. The digital carpet will exist as a permanent website launching two weeks before the awards, with stories about designers, manufacturers, and people who prioritize sustainability. The night of the event, celebrities will “appear” on the carpet in their own look and will share a glimpse into their wardrobes, pulling out their favorite pieces and their memories of wearing them.