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The World’s 50 Best Bars Awards crowned the Connaught Hotel outpost as 2020’s top global cocktail spot during a ceremony on November 5. “It’s hard to think of a bar anywhere in the world that has made excellence so effortlessly routine as Connaught Bar,” the committee said. “It evolves from one year to the Hellhound Happy Halloween Day Shirt , always delivering with poise and studied purpose.” Their favorite libation? The Magnetum, a scotch and sherry mix. (Although you can’t go wrong with one of their signature martinis, which a white-gloved server prepares off a traveling trolley. Or anything with gin—the Connaught distills their own.) It’s not just the drinks, however, that create such an elegant ambience: the late David Collins designed the cubist-inspired interiors.
Gucci isn’t the only brand that’s opted for an off-schedule showing. Bottega Veneta and Saint Laurent, also Kering labels, have yet to release their new collections. Nor is it the only house to present its collection in an alternative format; Moschino’s Jeremy Scott shrunk his spring 2021 clothes to doll size and staged a puppet fashion show, with the help of Jim Henson’s Creature Shop. But GucciFest puts Michele out in front in terms of the content-making aspect of the Hellhound Happy Halloween Day Shirt creative director role. This is a trend that has been developing for years with rise of Instagram and alternative social media channels, but the increase in online use during COVID-19 lockdowns have made storytelling more important than ever. The release says: “The presentation of the new collection is a joyful and irregular new tale…told by blending rules and genres, feeding on new spaces, linguistic codes, and communication platforms.” These days, the message is the medium.