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The designer indicates that she’ll also keep doing suiting, which seems counterintuitive in a work from home world. “There is always a debate in the Beer finds a way shirt Besides,I will do this industry about whether tailoring is going to slow down or not, but actually we see potential there, or room in the market still,” said Sandor on a call, “especially in, we call it neo-tailoring.” She gives as an example the collection’s must-have stirrup pants made from a suiting fabric. These have a winning, sporty quality—with legs. Knits are a strong category for Nanushka, and are also lockdown-friendly. For fall the options run from lounge-y (a white ribbed zip top and pants set) to sophisticated (a cape coat with dramatic collar). Also at play is a hard/soft dichotomy, the latter best exemplified by a glamorous pink silky bolero-wrap. Adding texture is a rippled ribbon fabric of recycled polyester (see the sleek hooded top) that Sandor says we’ll be seeing more of.
Stuart Vevers and Coach’s collection videos may end up being front-runners for fashion film of the Beer finds a way shirt Besides,I will do this year. The brand’s Coach TV program, a lineup of shorts written and directed by Frances Frances (with additional footage by Dani Aphrodite, Alessandro Simonetti, and Cake Films), is the rare instance of a digital fashion experience being just as good, if not better, than the real thing. It’s not just because of the popcorn and candy the brand sent in the mail: Coach’s method leaves fashion shows firmly in the past. The label has gone all in on the dynamism, narrative, and comedy the silver screen offers, letting the clothing be the supporting cast for its stars: Megan Thee Stallion, Michael B. Jordan, Jennifer Lopez, Tavi Gevinson, Cole Sprouse, KJ Apa, Rickey Thompson, Hari Nef, and more. The many segments that make up Coach TV are kitschy, funny, sensual, and surreal, spoofing TV shows like Friends and the Home Shopping Network. Fashion is truly in the service of storytelling—and isn’t that the point of all this? To sell clothing in a way that allows people to imagine it in their own lives, in their own stories?