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When working with Rodrigo and other starlets—including Dove Cameron, Melissa Barrera, and Maddie Ziegler—Hawkins, who cut his teeth assisting the Olsens’ longtime hairstylist Mark Townsend, serves up modern glamour with an unapologetic touch of nostalgia. Crafting serpentine power braids and wind-machine-worthy blowouts, he coaxes his clients to, above all else, have fun with their hair—the more length, volume, and kitschy embellishment, the better. His singular message? “Hair grows! Live a little!” Hawkins not only brings enthusiasm and infectious humor to every set he’s on but also runs a must-follow TikTok account, which he launched at the beginning of the pandemic to the keen embrace of Gen Z. Whether he’s dropping a call to action encouraging young people to get vaccinated or showing you how to use your mom’s “Bill Clinton–era” Conair hot-roller set, you can rest assured that he’s supplying a steady stream of one-liners and wearing one of the vivid, stylized wigs from his personal 60-plus-strong collection while he’s at it. “I’m scared the TLC network is going to come in and film an intervention,” laughs Hawkins, a self-proclaimed wig hoarder.Fresh off the release of Rodrigo’s “Brutal” music video, where Hawkins gave the singer an array of different hairstyles that ran the gamut from an acid orange Fifth Element bob to a glossy set of newsboy-cap-topped pigtails, the celebrity hairstylist discussed breaking into the industry, his noughties nostalgia, and helping to loosen up the industry on TikTok and beyond.
Clayton Hawkins: I grew up in the Studio City area of Los Angeles and was the youngest of four kids. I was always super imaginative and super feminine as a child. I was really lucky that my parents—even in the ’90s—didn’t try to squash that. They taught me it was a gift and not a burden. [As long as] I can remember, I was always obsessed with hair. My dad was a producer on TV shows and would literally put it in his contract that he could take home the wigs at the end of the season for me to study and play with. I was like seven at the time. I would also save all my money at Halloween time and buy every cheap wig at CVS. Then I would take them apart and sew them together. I’m really lucky that my family was so encouraging of me. My siblings are all overachiever, Ivy League types, so I’m glad they were like, “Okay, just let him do his thing.” By the time I was in 10th grade, I was doing all the senior girls for prom, gluing tracks into their heads—not well, mind you!—and trying to replicate the Jessica Simpson Newlyweds-era hair. [Laughs]How did you break into the industry?
When I was 21, I was going with my best friend Lizzie Olsen to her first big awards show, and she was getting her hair done by the iconic Mark Townsend. I kept asking him a million questions and handing him pins and stuff, and finally, he was like, “You should go to beauty school and then assist me.” I went to school and ended up assisting him for nearly five years, along with other icons like Chris Appleton, Adir Abergel, and Lona Vigi. I owe so much of my career to Mark Townsend and his encouragement that night. He totally changed my life! I was joking with my booker the other day that I only wanna work with pop stars and comedians. But it’s kind of true! I work with a lot of young girls who want to have fun, like Olivia Rodrigo, Dove Cameron, Jenna Ortega, and Maddie Ziegler. And I also work with a lot of funny women like Meg Stalter, Elizabeth Banks, Casey Wilson, and Esther Povitsky. Plus movie stars like Melissa Barrera and obviously Lizzie Olsen. It’s all about finding that balance. But if someone isn’t down to have fun and laugh during glam, they’re probably not gonna want to work with me.
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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