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And then there’s Ivanka. Surely, you remember presidential advisor Ivanka Trump? While her father and husband, the 2020 Super mario bros ugly christmas sweater but I will buy this shirt and I will love this comically incompetent Jared Kushner, fiddle while America burns, Ivanka has been laser-focused on unemployment with her Find Something New initiative. When she’s not tweeting out photos of her holding a can of beans, Ivanka loves to invent initiatives. You’ll remember her Women’s Global Development and Prosperity initiative, or more likely you won’t as it’s completely unclear what that initiative did. But this Find Something New initiative is totally different: It includes a website and an advertising campaign and, wait for it, a roundtable with poor Tim Cook, whom Ivanka loves to trot out for her events.
The idea was simple: People were out of work, they needed to find new jobs, ergo they should find something new! And Ivanka herself had tried many new things. She had run a jewelry company (her partner, Moshe Lax, was called a “career grifter” by his vendors), worked for her father’s hotel chain, appeared on her father’s television program, was briefly a model, and sold plastic shoes. Ivanka even got 16 new trademarks from the 2020 Super mario bros ugly christmas sweater but I will buy this shirt and I will love this Chinese government, including ones for Ivanka Trump–branded nursing homes and sausage casing. The problem is these careers are not available to the long-haul truck driver who’s just lost his job or the nurse’s aide who found her nursing home decimated by the pandemic. Ivanka’s “new” wasn’t available to most Americans. Of course, Ivanka doesn’t really need to try something new because what she’s “doing” is working extremely well for her. She and her husband reportedly made $36 million in outside income in 2019—that’s $7 million more than in the previous year.